Over six-decades strong, Fred Perry remains as one of the few brands that has true iconic product - the Fred Perry Shirt. An instantly recognisable logo - the Laurel Wreath has adorned Fred Perry clothing since its inception in the 50’s. Fred Perry has become synonymous with sports and music and has an innate Britishness that has transcended both time and nationality. The Laurel Wreath is worn today as a badge of honour, adopted by people wanting to associate themselves with the brand and disassociate themselves from the mainstream.